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Janashakthi, only insurance company
to be honoured with an Effie
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Colombo. Monday 14 December 2009 Janashakthi Insurance added yet another to its haul of awards for 2009 by winning a Bronze in the Corporate Reputation / Professional Services at the recent Effie Awards Sri Lanka 2009. Janashakthi thus becomes the only insurance company to be honoured with an Effie award. |
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Speaking on this achievement, General Manager Sales & Marketing of Janashakhti Insurance Ravi Liyanage said, “We’re both proud and happy to enjoy this winning streak in 2009, especially since this is our 15th anniversary year. Just as with all the other awards we’ve won locally and internationally, this too is an unequivocal endorsement by the people of Sri Lanka”. |
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Dharshini Thambiah, Joint Managing Director of MastersDDB which did the award winning campaign said, “We are grateful to have been given this opportunity to partner Janashakthi Insurance in their IPO. This was no ordinary advertising campaign. It was held at a time when the Stock Market was low, during which time we said - The Time is Now'. We believe that still holds true for Janashakthi Insurance". |
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Almost a month prior to this, Janashakthi won dual honours at the glittering 18th World Brand Congress Ceremony for Brand Excellence with the prestigious “Award for Brand Leadership – Service Industry” and the “Award for Social Marketing”. This achievement was hailed internationally as a singular endorsement of its endeavor in brand building and brand management efforts. |
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In addition to this Janashakthi also clinched a Silver in the Insurance Category for the second consecutive year at the recent National Business Excellence Awards 2009 organised by the National Chamber of Commerce of Sri Lanka (NCCSL) |
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The Effies are about ideas that work … Ideas that appeal to more than a consumer’s eyes and ears … Ideas that connect with people on an emotional level … Ideas that made an impact and made a difference. |
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The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. Since then, and particularly in the past five years, Effie has become a source of learning through conferences, judging discussion and briefs providing opportunities for insight into effective marketing communications. |
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