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Janashakthi joins national fight against H1N1 virus
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Janashakthi Insurance PLC recently joined the country-wide battle against the dreaded H1N1 virus by sponsoring a range of community oriented activities to further enhance public awareness in this regard. |
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The main focus of this multi-faceted campaign was the residents of the Kandy, Pilimatalawa, Nawalapitiya, Gampola, Digana, Katugastota, Manikhinna, Thambuththegama, Anuradhapura, Thalawa, Galenbindunuwewa and Madawachchiya areas who were educated on the dos and donts one needed to know, to control and handle the flu. |
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Thousands of especially designed
leaflets were distributed by the staff
of Janashakthi Insurance PLC at bus
stands, hospitals, public car parks,
post offices, outside schools and banks,
thus reaching out to several thousand
people from different walks of life.
Complementing this were tri-lingual
messages relayed through public address
systems at vantage points. |
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Specially conceived street dramas were also enacted in these areas which proved to be highly successful in effectively taking the message across to the general public. |
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Said Paddy Weerasekera, Head of Marketing of Janashakthi Insurance PLC, “We are indeed very happy to have been of service to the community through this campaign. The feedback we got has been tremendous and very encouraging. Using unconventional methods such as street dramas created great enthusiasm among the people and helped convey the message more effectively. The detailed leaflet on the other hand could be used as a tool to further educate family members at home. We do place on record our thanks to the Deputy IGP Central Range – Kandy Pujitha Jayasundera, Director Anuradhapura Teaching Hospital Dr. W.M.T.B. Wijayakoon and the Public Health Inspectors of these respective areas who contributed greatly to the success of this campaign. The feedback has been truly inspirational and has spurred us to take the similar message to other parts of the country”. |
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The H1N1 virus was first detected in Sri Lanka in June last year and has since claimed many lives. The first H1N1 related death was that of a 16-year old boy who had a chronic chest problem and later got infected by H1N1. . |
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Deputy IGP Central Range – Kandy Pujitha Jayasundera thanked Janashakthi Insurance PLC for the high degree of social responsibility it has displayed through this comprehensive campaign. “The people of the Central Range have benefitted in no small measure by this H1N1 Awareness Campaign and are grateful to JIC for coming forward at a time of need such as this”. |
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Janashakthi Insurance PLC has over the years been involved with a number of social responsibility projects including dengue awareness, tube wells in rural areas, mobile hospitals, safety lamps, cycle reflector light project, street names boards, road safety message boards, vehicle breakdown services to name a few. |
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