About
Us > History
& Milestones
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Janashakthi Life
Insurance Co. Ltd was incorporated in Sri
Lanka as a public company with limited liability
in 29th October 1992. |
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Janashakthi began operations on 15th September
1994, as Sri Lanka's first specialised life
insurer. |
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Janashakthi General
Insurance Co. Ltd. was established on 20th
September 1995 as Sri Lanka's first specialised
general insurer. |
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Janashakthi took
the concept of insurance to people's doorsteps.
We embarked on a rapid regionalisation programme
and established one of the widest branch
networks in the industry. |
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Janashakthi Life
made Profits and the company was able to
declare their first bonus to policyholders.
The company moved to an aggressive advertising
and marketing strategy in 1997 with the
sponsorship of the Sri Lanka vs. India
Test match. The winner's trophy was brought
to the stadium via a Helicopter Drop,
a unique and unparalleled feat. |
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The company began
exercising social responsibilities as a
corporate entity by becoming involved in
several social projects. A massive programme
for the safety of people on the highway,
in Colombo, was undertaken at Pedestrian
Crossings, Guard Rails and Belisha Beacons. |
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Janashakthi Life
and Janashakthi General merged and formed
one strong entity called Janashakthi Insurance
Co. Ltd. |
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Janashakthi Insurance
acquired a controlling interest in National
Insurance Corporation Ltd.
In the same year the Life Operations Department
received ISO 9002 International Service
Quality Accreditation. Janashakthi was
in fact the first insurer in Sri Lanka
to have obtained this certification.
The premium
income in the year 2001 exceeded Rs. 1 Billion.
The company undertook
2 major Test Cricket sponsorships- the SL
vs. West Indies and SL vs. Zimbabwe Test
Series. |
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Janashakthi became
the first private insurer in Sri Lanka to
open a representative office overseas, establishing
a branch office in Maldives.
In the same year,
branches were established in Jaffna and
Batticaloa in the Northern and Eastern Provinces
with the Ceasefire and Memorandum Of Understanding. |
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The Janashakthi
Group diversified into banking, financing,
development banking, porcelainware, property
development and Agriculture by investing
in strategic stakes of various companies. |
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The company's
10th year of operation registered a record
turnover of Rs. 3.1 billion premium income,
thus becoming the only insurer in Srilanka
to surpass the Rs. 3 billion mark within
the first 10 years of operations in Srilanka.
The company also relaunched it's comprehensive
motor insurance policy as Janaratha Full
Option with an unprecedented package of
benefits including onsite claim settlement
with a dedicated 24 hr Call Centre. |
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Janashakthi becomes
the 3rd largest insurer in Sri Lanka by
the end of 1st Quarter 2005, in terms of
the overall Gross Written Premium(GWP). |
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Janashakthi
Insurance struck Gold as the No.1 Service
Brand of the year, a significant
achievement, having competed against market
leaders in insurance, leading banks, finance
companies and large conglomerates. Organized
by the Sri Lanka Institute of Marketing,
this year’s Brand Excellence Awards also
crowned Janashakthi Full Option as the Best
Innovative Service Brand of the Year, and
Janashakthi Corporate, as the Best Local
Service Providing Brand of the Year. |
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Premier motor brand Janashakthi Full Option was re-launched with a new brand logo identity.
Janashakthi and Nawaloka Hospitals entered into a
strategic tie-up in order to give a better service and
value for money exclusively for Janashakthi medical
policyholders.
Launched a scheme to sponsor and employ
outstanding school leaver athletes.
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Janashakthi was the only insurance company in Sri
Lanka to be awarded at the SLIM Brand Excellence
Awards 2007, carrying away 3 awards.
Janashakthi Squash tournament was conducted for the 6th consecutive year at the Tamil Union squash courts.
The Janashakthi Sailing Nationals-2007 was held at the Bolgoda lake for the 4th consecutive year.
Staff talent show 'Star Night' held for the 5th consecutive year
Janashakthi Insurance tied up with ICICI bank for an exclusive bancassurance distribution agreement.
Branch network expanded during the year to reach 112 by the end of the year..
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