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About Us > History & Milestones  
   

1992

 

 

Janashakthi Life Insurance Co. Ltd was incorporated in Sri Lanka as a public company with limited liability in 29th October 1992.

   

1994

 

 

Janashakthi began operations on 15th September 1994, as Sri Lanka's first specialised life insurer.

   

Our First Board of Directors

   

1995

 

 

Janashakthi General Insurance Co. Ltd. was established on 20th September 1995 as Sri Lanka's first specialised general insurer.

   

1996

 

 

Janashakthi took the concept of insurance to people's doorsteps. We embarked on a rapid regionalisation programme and established one of the widest branch networks in the industry.

   

1997

 

 

Janashakthi Life made Profits and the company was able to declare their first bonus to policyholders. The company moved to an aggressive advertising and marketing strategy in 1997 with the sponsorship of the Sri Lanka vs. India Test match. The winner's trophy was brought to the stadium via a Helicopter Drop, a unique and unparalleled feat.

   

1998 & 1999

 

 

The company began exercising social responsibilities as a corporate entity by becoming involved in several social projects. A massive programme for the safety of people on the highway, in Colombo, was undertaken at Pedestrian Crossings, Guard Rails and Belisha Beacons.

   

2000

 

 

Janashakthi Life and Janashakthi General merged and formed one strong entity called Janashakthi Insurance Co. Ltd.

   

2001

 

 

Janashakthi Insurance acquired a controlling interest in National Insurance Corporation Ltd.

In the same year the Life Operations Department received ISO 9002 International Service Quality Accreditation. Janashakthi was in fact the first insurer in Sri Lanka to have obtained this certification.

The premium income in the year 2001 exceeded Rs. 1 Billion.

     

 

The company undertook 2 major Test Cricket sponsorships- the SL vs. West Indies and SL vs. Zimbabwe Test Series.

   

2002

 

 

Janashakthi became the first private insurer in Sri Lanka to open a representative office overseas, establishing a branch office in Maldives.

     

 

In the same year, branches were established in Jaffna and Batticaloa in the Northern and Eastern Provinces with the Ceasefire and Memorandum Of Understanding.

   

2003

 

 

The Janashakthi Group diversified into banking, financing, development banking, porcelainware, property development and Agriculture by investing in strategic stakes of various companies.

 

   

2004

 

 

The company's 10th year of operation registered a record turnover of Rs. 3.1 billion premium income, thus becoming the only insurer in Srilanka to surpass the Rs. 3 billion mark within the first 10 years of operations in Srilanka. The company also relaunched it's comprehensive motor insurance policy as Janaratha Full Option with an unprecedented package of benefits including onsite claim settlement with a dedicated 24 hr Call Centre.

   

2005

 

 

Janashakthi becomes the 3rd largest insurer in Sri Lanka by the end of 1st Quarter 2005, in terms of the overall Gross Written Premium(GWP).

 

   

2006

 

 

Janashakthi Insurance struck Gold as the No.1 Service Brand of the year, a significant achievement, having competed against market leaders in insurance, leading banks, finance companies and large conglomerates. Organized by the Sri Lanka Institute of Marketing, this year’s Brand Excellence Awards also crowned Janashakthi Full Option as the Best Innovative Service Brand of the Year, and Janashakthi Corporate, as the Best Local Service Providing Brand of the Year.

 

   

2007

 

 

Premier motor brand Janashakthi Full Option was re-launched with a new brand logo identity.

Janashakthi and Nawaloka Hospitals entered into a strategic tie-up in order to give a better service and value for money exclusively for Janashakthi medical policyholders.

 

 

Launched a scheme to sponsor and employ outstanding school leaver athletes.

   

2008

 

 

Janashakthi was the only insurance company in Sri Lanka to be awarded at the SLIM Brand Excellence Awards 2007, carrying away 3 awards.

 

 

Janashakthi Squash tournament was conducted for the 6th consecutive year at the Tamil Union squash courts.

The Janashakthi Sailing Nationals-2008 was held at the Bolgoda lake for the 4th consecutive year.

 

 

Janashakthi Insurance tied up with ICICI bank for an exclusive bancassurance distribution agreement.

Branch network expanded to reach 112 by the end of the year.

 

2009

 

 

Janashakthi Insurance tied up with Seylan bank for an exclusive bancassurance distribution agreement.

 

 

 

 

Janashakthi launched Expacare Worldwide Health Insurance in February. This policy is fully reinsured with the world-renowned DKV Insurance Company. It provides a wide range of plans including individual, family, group or corporate covers.

 

 

Janashakthi Insurance PLC announced its tie-up with renowned global giant re-insurer Hannover Re and international microinsurance specialist Planet Guarantee to launch a range of microinsurance products in Sri Lanka.

 
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